Florence: Palazzo Gucci – Gucci Visions Admission Ticket

Step into the captivating world of Gucci Visions Florence at the Palazzo Gucci, located in the historic Palazzo della Mercanzia on Piazza della Signoria. This immersive fashion exhibition celebrates the creative evolution of one of the world’s most iconic luxury brands — Gucci.

Curated by Maria Luisa Frisa, the Gucci Visions exhibition spans two elegant floors and showcases the brand’s legendary journey through time. Wander through interactive rooms such as “Guccification”, “Cosmorama”, and “De Rerum Natura”, each dedicated to a different chapter of Gucci’s aesthetic and cultural identity.

Admire iconic Gucci motifs, vintage pieces, and signature symbols that have defined Italian luxury for over a century. With your Palazzo Gucci Florence ticket, gain access to exclusive areas, including the refined boutique and the world-famous Gucci Osteria da Massimo Bottura, for a truly sophisticated cultural and culinary experience.

Whether you’re a fashion enthusiast or a lover of Italian heritage, Gucci Visions Florence offers a one-of-a-kind opportunity to explore Gucci’s creative spirit in the city where it all began.